by Rob Beeler | Feb 20, 2024
Rishad is a master at making sense of the current realities and helping us focus on what that means for our future. He’s been listening and taking notes throughout the day. He’ll share his perspective on applying what we’ve learned, as only Rishad...
by Nicholas Triveri | Feb 20, 2024
Forget about finance and economics. You can have the greatest targeting and media budgets, but that won’t matter much if your creativity stinks. Just look at Super Bowl 53. Tons of ads, but Dunkin’ Donuts with Matt Damon and Ben Alfec stole the show. Nobody remembers...
by Nicholas Triveri | Feb 20, 2024
Walled Garden business models eat up 80% of global ad spend. Their share is heading toward 90% by the end of the decade. Publisher data is mostly walled off now, or at least they have tall enough hedgerows. Streaming+ players are all walled gardens full of 1st party...
by Nicholas Triveri | Feb 20, 2024
The open web is not what it used to be. Brian Wieser sees creative destruction as a natural and avoidable thing. It’s also good, but only if you think about it and get ahead. Brian’s fireside chat with two experts will take you through how the publishing landscape is...
by Nicholas Triveri | Feb 20, 2024
Media budgets are shifting. How do you stay in position?
