by Rob Beeler | May 4, 2024 | Video
Economics of Creative Forget about finance and economics. You can have the greatest targeting and biggest media budgets, but that won’t matter much if your creative stinks. Just look at Super Bowl 58. Tons of ads, but Dunkin’ Donuts with Matt Damon and Ben...
by Rob Beeler | May 4, 2024 | Video
Consumers Are Millions of Walled Gardens, making the economic trade-off of value exchange stick is the hard part Walled Garden business models eat up 80% of global ad spend. Their share is heading toward 90% by the end of the decade. Publisher data is mostly walled...
by Rob Beeler | May 4, 2024 | Video
DSP: The behavioral economics of DSP selection and media dollar flows Join Tom for an enlightening fireside chat with Elizabeth Herbst-Brady, Chief Revenue Officer of Yahoo, as they talk through the fascinating world of media buying through the lens of behavioral...
by Rob Beeler | May 4, 2024 | Video
Data-nomics: The Gravity Theory of Walled Garden Data Trades That’s a mouthful. And very tasty too. Data trades are happening everywhere more and more. And market-makers known as cleanrooms are right in the middle of it all. Tom Triscari will trace through the...
by Rob Beeler | May 4, 2024 | Video
Ad Budget, Respect, And Tenure: When CMOs Speak The CFO’s Language, They Keep More And Get More. A Fireside Chat with Bob Lord We all hear the news every year… CMO tenure is less than two years and falling. Some marketers have figured out the alchemy of speaking the...
by Rob Beeler | May 4, 2024 | Video
Too good to be true, too big to fail: Looking at Ad Tech’s market distorting effects from public markets to venture capital. We just heard from the world’s top AdTech investors. In this session, we’ll take a view from the outside of AdTech back in. Joe Marchese sits...
