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AdTech Economic Forum – Session #7

AdTech Economic Forum – Session #7

by | May 4, 2024 | Video

Ad Budget, Respect, And Tenure: When CMOs Speak The CFO’s Language, They Keep More And Get More. A Fireside Chat with Bob Lord We all hear the news every year… CMO tenure is less than two years and falling. Some marketers have figured out the alchemy of speaking the...
AdTech Economic Forum – Session #5

AdTech Economic Forum – Session #5

by | May 4, 2024 | Video

Too good to be true, too big to fail: Looking at Ad Tech’s market distorting effects from public markets to venture capital. We just heard from the world’s top AdTech investors. In this session, we’ll take a view from the outside of AdTech back in. Joe Marchese sits...
AdTech Economic Forum – Session #1

AdTech Economic Forum – Session #1

by | May 4, 2024 | Video

Fireside Chat On The Macroeconomic Influences Rippling Across The AdTech Scene Macro trends always trickle down, causing advertising to zig and zag. An inverted yield curve has always preceded a recession. Are you prepared either way? Brian Wieser and Tom Triscari...